This series of photographs of young girls photographed in 2014 outside the flagship American Girl Store on Fifth Avenue and 49th Street is a window into a world of something both familiar and strange.
From the official American Girl website:
More than 153 million American Girl® books have been sold since 1986.
Over 29 million American Girl® dolls have been sold through the company's catalogue, retail stores, and website since 1986.
The American Girl catalogue ranks as the largest consumer toy catalogue and one of the top 30 consumer catalogues in the country
American Girl® magazine has a circulation of over 350,000—ranking it among the top ten children's magazines in the nation and the largest publication dedicated exclusively to girls ages 8 and up.
The award-winning magazine receives more than 3,000 pieces of reader mail after each issue.
American Girl's proprietary retail stores have welcomed over 80 million visitors.
The stores have won numerous awards and are recognized as premier models for experiential retail.
The American Girl website receives over 52 million visits per year.